|Type:||Ideological and conceptual design, analysis and accessibility consulting, graphic design.|
For Husky, an outdoor equipment manufacturer, we created a new design and user environment for their e-shop (www.huskycz.cz). After extensive discussions about the original e-shop, regarding the usability and analysis of visitors behavior, we were led to an obvious conclusion: create an e-shop where one can shop easily and enjoyably.
We focused on several key factors; the fastest way to get to the product list, the possibility of detailed product filtration according to the product range parrameters and finally, the overall operational lucidity and simplicity.
It didn't take long to see results. Immediately after the launch of the new e-shop, purchase orders tripled!