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SEO Optimization and SEM marketing

Search engine optimization will make your websites well visible, especially to the target group, which will attract new customers to your company.

It is a very effective way how to make your web presentation more vendible (direct sales support), eventually more visible (brand support). It is highly probable that most of your business competitors already have their presentations optimized for search engines. It is mostly up to you whether you get substantial portion of the “the cake”of internet sales or you get just leftovers. To have SEO or not to have SEO, it is not the question, you have to ask with whom and in which way. The sooner you start, the sooner the optimization brings its benefits in search engines results.

výsledky optimalizace pro vyhledávače

Basic Principles of Search Engine Optimization

Nowadays, most of internet users search for their dreamed-of product through search engines. That is why it is so important that a web presentation is well visible in search results. However, visibility is not enough. Nowadays it is highly important that potential visitors find you promptly and accurately. By all means, before they find websites of your business competitors.
We will help you to understand your potential clients, their way of thinking, what they are searching for. Consequently we will help to adapt your web presentation in such way, that these potential clients see you in search result in top places of your area of business.
A big advantage of it is that the results of search engine optimization are easy to and exact to measure.
Off-page optimization, the optimization of external influences that affect the presentation in the Internet environment, especially links which show your presentation. We will crosscheck existing links and we will provide an adequate number of new links, we will suggest the ways how to get other feedback.

Brief Procedure of Our Work on Search Engine Optimization

First of all it is highly important to meet personally with you and find out as much information as possible about your brand, services, products, which you want to offer on internet. Search engine optimization is an effective form of marketing. We will be interested also in ideas about target group of clients, to understand better who they are and what product you want to sell them with our help. We will explain to you the details about SEO and its function; we will tell you what you can expect from results of our work and how we want to gain the results:

  • Analysis of your potential clients and of the way they use search engines on internet, i.e.: the way how they will find you with a little bit of effort
  • On-page optimization of your web presentation. We will analyse and adapt the code of the presentation and also the way the presentation provides the code to search engines, we will revise texts and we will aim to optimize these elements in the context of search engines.
  • Off- page optimization, the optimization of external influences that affect the presentation in the Internet environment, especially links which show your presentation. We will crosscheck existing links and we will provide an adequate number of new links, we will suggest the ways how to get other feedback.
  • Presentation of results of our optimization in the form of independent visit rate statistics, in which we will teach you to orient yourself.
  • Proposal of the process of possible approach in your internet promotion strategy

Preview from this sphere


PALLADIUM parking - microsite

In order to support renting of parking lots in the Palladium Shopping Gallery we created an innovative and dynamic microsite. The necessary component of this delivery was a consistent search engine optimization.


Classic7 Business Park

The winner of The Building of 2009, which is what Classic 7 became, needed a breath of fresh air. Yet again we were asked by the AFI Europe Company to create a remake of our presentation. You can judge yourself, how successful we have been.

Other References